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Title: A novel hybrid model for tourist volume forecasting incorporating search engine data
Authors: Zhang, BR
Huang, XK
Li, N
Law, R 
Keywords: Hybrid model
Support vector regression
Bat algorithm
Search engine data
Tourist volume forecasting
Issue Date: 2017
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2017, v. 22, no. 3, p. 245-254 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: The precise prediction of tourism demand has long presented a challenge for both tourism professionals and academics. Tourist volume forecasting is a nonlinear problem, support vector regression (SVR) can approximate a nonlinear system with enough precision, but parameters tuning has always been an obstacle to developing SVR with good generalization potential. Furthermore, previous research mainly used historical observations of tourism demand as the inputs of SVR. This study introduces an approach that hybridizes SVR with the Bat algorithm (BA), namely BA-SVR, to forecast tourist volume by incorporating search engine data. In this model, BA is used to adjust the SVR parameters. To validate our proposed approach, tourist volume data for China's Hainan province from August 2008 to October 2015 were used in conjunction with corresponding search engine data as numerical examples. The 12-month simulation forecasts indicate that the BA-SVR is an effective method that can outperform its traditional counterparts.
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941665.2016.1232742
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