Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/68205
Title: A strategic perspective on future residential broadband market
Authors: Ng, PTA
Lu, D
Li, CK
Chan, HYH
Keywords: Residential broadband
Last mile network
Value chain
Natural monopoly
Issue Date: 2004
Publisher: Pergamon Press
Source: Technovation , 2004, v. 24, no. 8, p. 665-669 How to cite?
Journal: Technovation 
Abstract: The industry structure of the dynamic residential broadband market is examined in order to gain strategic insights into how Internet service provider can maintain competitive advantages. The broadband service value chain is analyzed through evaluating the competition within the encompassing sectors. It is concluded that owning the optical last mile network is strategically important because of its monopolistic nature and the technical scalability to meet future bandwidth demand. We will also discuss new business opportunities due to the various industry trends that will lead to the emergence of residential broadband killer applications such as online interactive games. It is argued that when residential broadband applications become more useful and popular that consumers are willing to pay for them to support a subscription-based business model, the last mile operator will seize substantial market power in the broadband service value chain.
URI: http://hdl.handle.net/10397/68205
ISSN: 0166-4972
EISSN: 1879-2383
DOI: 10.1016/j.technovation.2004.03.005
Appears in Collections:Journal/Magazine Article

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