Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/67961
Title: Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs
Authors: Lau, KW 
Lee, PY 
Issue Date: 2016
Source: The 15th International Conference on Research in Advertising (ICORIA) 2016, Ljubljana, Slovenia, 30 Jun-2 July 2016 How to cite?
URI: http://hdl.handle.net/10397/67961
Appears in Collections:Conference Paper

Show full item record

Page view(s)

7
Last Week
7
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.