Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/67961
Title: Facilitating consumer engagement for effective brand communication : a study of using virtual reality to fulfill consumers’ personal needs
Authors: Lau, KW 
Lee, PY 
Issue Date: 2016
Source: The 15th International Conference on Research in Advertising (ICORIA) 2016, Ljubljana, Slovenia, 30 Jun-2 July 2016 How to cite?
URI: http://hdl.handle.net/10397/67961
Appears in Collections:Conference Paper

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