Please use this identifier to cite or link to this item:
Title: Move structure and communication style of leaders' messages in corporate discourse : a cross-cultural perspective
Authors: Ngai, CSB 
Singh, RG
Keywords: Communication styles
Corporate public relations discourse
Global corporations
Leaders' messages
Move structure analysis
Issue Date: 2017
Publisher: SAGE Publications
Source: Discourse and communication, 2017, v. 11, no. 3, p. 276-295 How to cite?
Journal: Discourse and communication 
Abstract: As an important tool to influence stakeholders' perception, leader messages, subsumed under public relations discourse, play an integral role in corporate communication. Drawing on the analysis of linguistic move structure and communication styles employed by researchers, this study adopts a multidimensional framework by using both discourse and quantitative analysis to compare how leaders in Global 500 corporations in China and the United States rely upon specific linguistic features to engage stakeholders in corporate discourse published on their websites. The results show pertinent differences in communication styles, where Chinese corporations tend to be more instrumental, elaborate and competitive while US corporations are more affective, succinct and harmonious. These observations depart from previous findings on interpersonal communication styles in cross-cultural research. This study also extends the boundary of corporate genre analysis by suggesting that the moves adopted in the structure of corporate messages are highly specific to the particular genre.
ISSN: 1750-4813
EISSN: 1750-4821
DOI: 10.1177/1750481317697860
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record


Last Week
Last month
Citations as of Nov 13, 2018

Page view(s)

Last Week
Last month
Citations as of Nov 11, 2018

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.