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Title: Design preferences and experience of older people's choice in fashion in Hong Kong
Authors: Au, JS 
Lam, J 
Ho, CP 
Issue Date: 2016
Source: International journal of fashion design, technology and education, 2016, v. 9, no. 3, p. 183-191
Abstract: In recent decades, the contemporary generations of older people have exhibited a strong requirement for improved fashion products. The design preferences of older people on fashion clothing change with their physical and sociopsychological characteristics. Studies on fashion aiming to understand the needs and preferences of older people in the fashion market in relation to gender characteristics in Hong Kong are limited. This study generated invaluable data for understanding older people, aged 60–80 years, in Hong Kong in terms of their psychological factors, design preferences, and fashion experience regarding gender differences. Thus, design practitioners can apply the findings to create modern fashion for older people to meet the ever-changing needs of the market.
Keywords: Older people
Design preferences
Publisher: Taylor & Francis
Journal: International journal of fashion design, technology and education 
ISSN: 1754-3266
EISSN: 1754-3274
DOI: 10.1080/17543266.2016.1154110
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