Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/67092
Title: Using online controlled experiments to examine authority effects on user behavior in email campaigns
Authors: Lim, KH
Lim, EP
Jiang, B 
Achananuparp, P
Keywords: Online Controlled Experiments
A/B Testing
Behavioral Analysis
Authority
Email
Marketing
Issue Date: 2016
Publisher: Association for Computing Machinary
Source: Proceedings of the 27th ACM Conference on Hypertext and Social Media (HT), Jul 10-13, 2016, Halifax, Canada, p. 255-260 How to cite?
URI: http://hdl.handle.net/10397/67092
ISBN: 978-1-4503-4247-6
DOI: 10.1145/2914586.2914619
Appears in Collections:Conference Paper

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