Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/66851
Title: Hospitality cobranding : an experimental investigation of enhancement and erosion in consumer-based brand equity
Authors: Tasci, ADA
Guillet, BD
Keywords: CBBE
China
Cobranding
Consumer-based brand equity
Hong Kong
Hospitality cobranding
Issue Date: 2016
Publisher: Taylor & Francis
Source: International journal of hospitality & tourism administration, 2016, v. 17, no. 4, p. 397-428 How to cite?
Journal: International journal of hospitality & tourism administration 
URI: http://hdl.handle.net/10397/66851
ISSN: 1525-6480
EISSN: 1525-6499
DOI: 10.1080/15256480.2016.1226152
Appears in Collections:Journal/Magazine Article

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