Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/66800
Title: The privacy-personalization paradox in mHealth services acceptance of different age groups
Authors: Guo, XT
Zhang, XF
Sun, YQ
Keywords: MHealth services
Privacy-personalization paradox
Trust
Adoption intention
Age differences
Issue Date: 2016
Publisher: Elsevier
Source: Electronic commerce research and applications, Mar.-Apr. 2016, v. 16, p. 55-65 How to cite?
Journal: Electronic commerce research and applications 
Abstract: Mobile health (mHealth) services have gained increasing attention in recent years; however, few studies have focused on the manner in which customers' attributes affect acceptance behavior, for instance, personal privacy concerns and personalization concerns; with even fewer studies on the effects on different age groups. To fill this research gap, our research has developed an attribute-perception-intention model, using the privacy-personalization paradox factors as independent variables that affect mHealth acceptance intention, with trust as a mediator. The age differences of participants were then examined. A survey of 650 subjects in China was conducted to test the proposed research model and hypotheses. The results show the following key findings: (1) perceived personalization and privacy concerns are positively and negatively associated with behavior intention; (2) trust mediates the relationships between perceived personalization, privacy concerns and behavior intention; and (3) age differences are examined in the model, which in this respect differ from previous technology acceptance research. Theoretical and practical implications are also discussed.
URI: http://hdl.handle.net/10397/66800
ISSN: 1567-4223
EISSN: 1873-7846
DOI: 10.1016/j.elerap.2015.11.001
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