Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/66515
Title: Optimal remanufacturing strategies in name-your-own-price auctions with limited capacity
Authors: Wang, QF
Li, JB
Yan, H 
Zhu, SX
Keywords: Remanufacturing
Name-your-own-price
List price
Capacity constraint
Issue Date: 2016
Publisher: Elsevier
Source: International journal of production economics, Nov. 2016, v. 181, part A, p. 113-129 How to cite?
Journal: International journal of production economics 
Abstract: We study optimal pricing and production strategies faced by a manufacturer in a remanufacturing/ manufacturing system. In the reverse channel, returns are collected under a name-your-own-price (NYOP) bidding mechanism. The manufacturer has a limited capacity to produce new and remanufactured products. We characterize the optimal decisions of the consumers and the manufacturer. We find that under the NYOP mechanism, the manufacturer's optimal strategies mainly depend on the bidding cost, the cost saving of remanufacturing, the production capacity, and the market scale. In addition, when remanufacturing needs more capacity than manufacturing, the manufacturer may adopt pure manufacturing strategy without remanufacturing. We also compare this mechanism with the traditional list-price mechanism and find that the manufacturer prefers the NYOP mechanism under the conditions of a low reverse market share, a high manufacturing cost, a sufficient capacity, or a low capacity requirement of remanufacturing. Numerical studies investigate the effect of key parameters on the manufacturer's profit and some managerial insights are obtained.(c) 2016 Elsevier B.V. All rights reserved.
Description: 18th International Symposium on Inventories, Aug 18-22, 2014, Budapest, Hungary
URI: http://hdl.handle.net/10397/66515
ISSN: 0925-5273
DOI: 10.1016/j.ijpe.2016.01.008
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