Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/66443
Title: Signaling through price and quality to consumers with fairness concerns
Authors: Guo, XM 
Jiang, BJ
Keywords: Behavioral economics
Fairness
Inequity aversion
Asymmetric information
Signaling
Quality
Pricing
Search goods
Issue Date: 2016
Publisher: American Marketing Association
Source: Journal of marketing research, Dec. 2016, v. 53, no. 6, p. 988-1000 How to cite?
Journal: Journal of marketing research 
URI: http://hdl.handle.net/10397/66443
ISSN: 0022-2437
EISSN: 1547-7193
DOI: 10.1509/jmr.15.0323
Appears in Collections:Journal/Magazine Article

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