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Title: The economic impact of on-screen tourism : the case of the Lord of the Rings and the Hobbit
Authors: Li, S
Li, H
Song, H 
Lundberg, C
Shen, S
Keywords: Computable general equilibrium
Film tourism
Impact assessment
New Zealand
Issue Date: 2017
Publisher: Pergamon Press
Source: Tourism management, 2017, v. 60, p. 177-187 How to cite?
Journal: Tourism management 
Abstract: The economic impacts of on-screen tourism are particularly interesting, and research in this area can provide useful information to governments making decisions regarding subsidising film production and forming relevant marketing strategies. No reliable and systematic approach for measuring the economic impacts of on-screen tourism currently exists, and this study is the first to evaluate the overall economic impacts of on-screen tourism by comparing the impacts of two series of films, The Lord of the Rings and the Hobbit, both filmed in New Zealand. A new approach combining econometric and computable general equilibrium modelling techniques is used in the assessment. The results show that The Lord of the Rings did not significantly impact on the tourism and economy of New Zealand, while the Hobbit Trilogy had a significant positive impact, which may be due to effective marketing strategies and media convergence.
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2016.11.023
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