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Title: The footwear business and advertising
Authors: Luximon, Y 
Bhatia, MA
Luximon, A 
Keywords: Footwear business
Issue Date: 2013
Publisher: Woodhead Publishing Ltd.
Source: In A Luximon (Ed.), Handbook of footwear design and manufacture, p. 254-265. Cambridge: Woodhead Publishing Ltd., 2013 How to cite?
Abstract: The footwear industry began as a small business with a small manufacturing base and has developed into one of the most successful modern industries. Footwear itself has progressed from being a basic necessity into a luxury item, and several well-known brands have emerged in the last few decades. in this chapter the factors contributing towards the rise of the footwear industry, including global market shares, advertising budgets and global consumption, are explored. Consumers now spend more on footwear than ever before, as a result of rising economies and surplus buying power. advertising has played an important role in the footwear business, serving as a link between the consumer and the retailer. it is now an essential part of the footwear business, and companies set aside large budgets for advertising in order to promote themselves to consumers and stay ahead of the competition.
ISBN: 9780857098795 (electronic bk.)
DOI: 10.1533/9780857098795.3.254
Appears in Collections:Book Chapter

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