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Title: Research on the tourist product elements of Qinghai based on the tourists' satisfaction and their loyalty
Authors: Yan, H 
Rui, T
Keywords: Tourist product elements
Tourists' satisfaction and loyalty
Issue Date: 2012
Publisher: 中国学术期刊 (光盘版) 电子杂志社
Source: 重庆大学学报. 社会科学版 (Journal of Chongqing University. Social sciences edition), 2012, v. 18, no. 3, p. 14-18 How to cite?
Journal: 重庆大学学报. 社会科学版 (Journal of Chongqing University. Social sciences edition) 
Abstract: It is critical for a tourist destination to understand the state of tourist product development.An effective way to do this is to investigate the tourists on their satisfaction and their loyalty to the destination.This study analyzes the tourist product elements at the tourist destination.The structural equation model(SEM) was employed to identify the relationship among the tourist product elements,tourists' satisfaction and their loyalty to the destination.The state of tourist product development was achieved from the analysis.The research provides managerial insight for improving the existing tourist products of Qinghai.
ISSN: 1008-5831
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