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Title: Product variety management and supply chain performance : a capability perspective on their relationships and competitiveness implications
Authors: Um, J
Lyons, A
Lam, HKS
Cheng, TCE 
Dominguez-Pery, C
Keywords: Customization
Dynamic capabilities
Product variety
Structural equation modelling
Supply chain performance
Issue Date: 2017
Publisher: Elsevier
Source: International journal of production economics, 2017, v. 187, p. 15-26 How to cite?
Journal: International journal of production economics 
Abstract: We study 363 manufacturing businesses to investigate the relationships between product variety management and supply chain performance. Applying the dynamic capabilities view of how businesses cope with changing environments, we develop a conceptual model that links product variety management strategies with supply chain responsiveness, and relates supply chain responsiveness to cost and customer service in high- and low-customization environments. We find that a product variety management strategy influences both supply chain cost and customer service performance only when mediated by internal and external responsiveness capabilities. In addition, a product variety management strategy has different impacts on performance depending on the level of product customization. Specifically, in a low-customization environment, both supply chain flexibility and agility acting as dynamic capabilities have a significant influence on cost efficiency while in a high-customization environment, these dynamic capabilities have a significant influence on customer service.
ISSN: 0925-5273
DOI: 10.1016/j.ijpe.2017.02.005
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