Please use this identifier to cite or link to this item:
Title: Development of a module based service family design for mass customization of airline sector using the coalition game
Authors: Aggarwal, A
Chan, FTS 
Tiwari, MK
Keywords: Mass customization
Service family design
Coalitional game
Cournot model
Issue Date: 2013
Publisher: Pergamon Press
Source: Computers and industrial engineering, 2013, v. 66, no. 4, p. 827-833 How to cite?
Journal: Computers and industrial engineering 
Abstract: The Airline industry faces various issues and difficulties related to its management, which have a peculiar and a complex solution. The objective of this paper is to introduce new and simplified methodologies for improving the airline sector by introducing cost efficient and relatively high payout services. In this paper, we have applied strategic sharing of modules in service family design using coalition game and Cournot game theories to model the related situations. Service family design is a cost-effective way for achieving mass customization by developing highly differentiated products from a common platform while laying emphasis on individual products. A coalitional game is applied which is used to model the potential module sharing and thus determines which modules that are being used in the platform proves to be the most beneficial ones. The empirical evidence suggests that convenience, safety and service quality also have a major influence on the choice of airline passengers. In a Cournot model, new services are predicted to be introduced by an airline and the effect of that service on its profits and thus response from other competitor airlines are carefully examined and result of this, decides the layout of the service in the functionality of the airline. This research can be efficiently used to assist the working of airline companies and help them to select services and have a better understanding of the role of quality of different services in the airline sector as a whole, thus giving them an edge over its competitors.
ISSN: 0360-8352
EISSN: 1879-0550
DOI: 10.1016/j.cie.2013.10.003
Appears in Collections:Journal/Magazine Article

View full-text via PolyU eLinks SFX Query
Show full item record


Last Week
Last month
Citations as of Jan 31, 2019


Last Week
Last month
Citations as of Feb 19, 2019

Page view(s)

Last Week
Last month
Citations as of Feb 18, 2019

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.