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Title: TDS : time-dependent sponsored data plan for wireless data traffic market
Authors: Zhang, L
Wu, W
Wang, D 
Keywords: Telephone traffic
Data communication
Mobile radio
Issue Date: 2016
Publisher: Institute of Electrical and Electronics Engineers
Source: IEEE International Conference on Computer Communications : IEEE INFOCOM 2016, San Francisco, USA, April 12-14, 2016, p. 1-9 How to cite?
Abstract: Mobile data demand is increasing tremendously, and thus new pricing models are in urgent need. One promising new pricing scheme is the “sponsored data plan”, i.e., end users may enjoy free access to contents from certain content providers, while these content providers will pay ISPs for corresponding traffic consumed by end users. Proven a number of advantages, the sponsored data plan is still in its infancy. In this paper, we explore some potential of further development of this plan. We extend the design space and propose the idea of time-dependent, sponsoring, i.e, content providers can decide when to sponsor how much fractions of traffic. The key intuition is by migrating some traffic consumption from peak to valley times, bandwidth resources can be better utilized. We formulate a game model to study the interactions between the ISP, CPs and users, and derive the optimal sponsoring fractions over various times under this new plan. We show that all parties involved can benefit from this plan, and social welfare increases. We believe our proposal, i.e., time-dependent sponsoring, provides important insights to potential development of the sponsored data plan.
ISBN: 978-1-4673-9953-1 (electronic)
978-1-4673-9954-8 (Print on Demand(PoD))
DOI: 10.1109/INFOCOM.2016.7524560
Appears in Collections:Conference Paper

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