Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/63887
Title: Human factors in website usability measurement
Authors: Leung, R
Law, R 
Keywords: Personality
Website
Usability
Aesthetics
Web design
Issue Date: 2012
Publisher: Springer
Source: Lecture notes in electrical engineering, 2012, v. 143, p. 501-507 How to cite?
Journal: Lecture notes in electrical engineering 
Abstract: Websites are now generally considered the most effective and efficient marketing channel. With more customers buying products online, creating a commercially successful websites is any web master’s main goal. Website evaluation can help web designers identify websites’ weaknesses and limitations. However, that process can break down because individual preferences are different. Existing website evaluations can produce neutral scores when two groups hold extreme opinion, meaning that the final score does not faithfully represent any group of respondents. In order to correct for this shortcoming, this paper introduces an instrument that incorporates human personality to measure website usability and aesthetics.
URI: http://hdl.handle.net/10397/63887
ISBN: 9783642273223 (v.1 : print)
9783642273230 (v.1 : e-book)
ISSN: 1876-1100
EISSN: 1876-1119
DOI: 10.1007/978-3-642-27323-0_63
Appears in Collections:Conference Paper

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