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Title: Comparison of destination brand equity models of competitive convention cities in East Asia
Authors: Kim, S 
Moon, J
Choe, JY
Keywords: Brand
Issue Date: 2016
Publisher: Routledge, Taylor & Francis Group
Source: Journal of convention & event tourism, 2016, v. 17, no. 4, p. 318-342 How to cite?
Journal: Journal of convention & event tourism 
Abstract: Since convention host cities in East Asia, such as Hong Kong, Beijing, and Seoul, are in competition, this study adopts the customer-based brand equity concept to compare their brand equity models. Among several important implications, destination image attributes affected the perceived quality in different ways in the three convention cities. This indicates that destination brand image can determine the assessment of a destination. Being that perceived quality does not affect overall brand equity indicates that it can be reinforced through loyalty rather than direct effects of assessment of overall brand equity.
ISSN: 1547-0148
EISSN: 1547-0156
DOI: 10.1080/15470148.2016.1151394
Appears in Collections:Journal/Magazine Article

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