Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/63824
Title: Understanding China's hotel industry : a SWOT analysis
Other Titles: 中国酒店业的SWOT分析
Authors: Hung, K 
Keywords: China
Hotel
SWOT
Strategic planning
Focus group
Issue Date: 2013
Publisher: Routledge, Taylor & Francis Group
Source: Journal of China tourism research (中國旅游硏究), 2013, v. 9, no. 1, p. 81-93 How to cite?
Journal: Journal of China tourism research (中國旅游硏究) 
Abstract: China has experienced expedited growth in its hotel and tourism industry over the past 30 years and will likely be the world's top tourist destination in the next decade. Though these achievements are worthy of celebration, China's future hotel industry could benefit from a clear understanding of its strengths, weaknesses, opportunities, and threats (SWOT). This study aimed at understanding the Chinese hotel industry from the hoteliers’ perspectives. Forty-seven people from 37 hospitality-related institutions participated in focus group discussions to analyze the Chinese hotel industry utilizing a SWOT analysis. Several recommendations are made based on the results of the study.
URI: http://hdl.handle.net/10397/63824
ISSN: 1938-8160
EISSN: 1938-8179
DOI: 10.1080/19388160.2013.756771
Appears in Collections:Journal/Magazine Article

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