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|Title:||Adaptive strategies to technological change : understanding travellers using the internet for trip planning|
|Source:||In Z Xiang Z & I Tussyadiah I (Eds.), Information and Communication Technologies in Tourism 2014 : ENTER 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014, p. 411-423. Cham : Springer, 2013 How to cite?|
|Abstract:||With recent developments in technology including social media and mobile computing, the Internet offers many tools for today’s travellers. Based upon a large six year study of American travellers’ use of the Internet, this study identifies the strategies travellers develop in response to the complex technological environment over a period of time. The results show that American travellers have adopted six distinct strategies in terms of their behavioural responses to the use of the Internet for travel planning. These strategies are relatively stable and can be described by a relatively limited number of information sources and channels. This study advances our understanding of the impact of ICT on travel behaviour and offers insights for the development of new communication strategies for tourism businesses.|
|Appears in Collections:||Conference Paper|
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