Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/63526
Title: Weighing of hotel website dimensions and attributes
Authors: Law, R 
Cheung, C 
Keywords: Hotel
Website
Weight
Performance
Issue Date: 2005
Publisher: Springer
Source: In Frew AJ (Ed.), Information and communication technologies in tourism 2005 : proceedings of the international conference in Innsbruck, Austria, 2005, p. 350-359. Wien ; New York: Springer, 2005 How to cite?
Abstract: The wide establishment of hotel websites has recently drawn the attention of many tourism and hospitality researchers to investigate the factors that contribute to a successful hotel website, and the ways of measuring the performance of hotel websites. The published articles in the hospitality and tourism literature, however, have largely overlooked the decision making approach which involved the development of weighing and rating scales from website users. To fill in such a void, this research makes an attempt to develop a weighing model for contents of hotel websites. The model was built on the basis of input from hotel website users who were international visitors to Hong Kong. Empirical findings indicated that Reservations Information and Website Management were the dimensions with the largest and smallest weights; whereas Transportation and Special Request Forms were the attributes with the largest and smallest overall weights. The value of a weight thus directly reflects its perceived importance.
URI: http://hdl.handle.net/10397/63526
ISBN: 9783211272831 (electronic bk.)
3211272836 (electronic bk.)
DOI: 10.1007/3-211-27283-6_32
Appears in Collections:Conference Paper

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