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Title: Electronic marketing for China outbound tourism : implications from Chinese online travellers
Authors: Wu, E
Law, R 
Zhang, C
Keywords: Electronic marketing
Information search
Outbound tourism
Recommender systems
Issue Date: 2012
Publisher: SpringerWienNewYork
Source: In M Fuchs, F Ricci & L Cantoni (Eds.), Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012, p. 368-378. Vienna ; New York: SpringerWienNewYork, 2012 How to cite?
Abstract: Online travellers may exhibit distinct traveller behaviour in different travelling decisions. Their requirements are the primary considerations for E-marketing strategies and services provided to these online users. An investigation was recently conducted to understand the outbound tourism preferences of Chinese online travellers. By comparing the survey results with another similar study from Chinese general population, some differentiation aspects of online travellers are identified and then tailor-made E-marketing strategies are proposed for the fast growing population of Chinese outbound tourists through online channels.
ISBN: 9783709111420 (electronic bk.)
3709111420 (electronic bk.)
DOI: 10.1007/978-3-7091-1142-0_32
Appears in Collections:Conference Paper

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