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Title: A study of hospitality and travel-related deals on Hong Kong group-buying websites
Authors: Lo, A 
Wu, J
Law, R 
Keywords: Group-buying
Group-buying deals
Hospitality and travel
Online purchase
Issue Date: 2012
Publisher: SpringerWienNewYork
Source: In M Fuchs, F Ricci & L Cantoni (Eds.), Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012, p. 379-390. Vienna ; New York: SpringerWienNewYork, 2012 How to cite?
Abstract: This study investigates the impact of the features of hospitality and travel-related group-buying deals and the group-buying websites on the sales of the deals. Empirical results reveal that the number of Facebook fans of the group-buying site is the most important factor in contributing to the sales. The special offer price for the deal has an inverse relationship with the sales. The numbers of aggregation group-buying sites featuring the deal and the length of coupon redemption period also have a significantly positive relationship with sales. If the deal belongs to the category of Chinese quick service restaurant, hotel/accommodation, travel package, and spa/beauty, this will have a negative impact to the sales of the deal.
ISBN: 9783709111420 (electronic bk.)
3709111420 (electronic bk.)
DOI: 10.1007/978-3-7091-1142-0_33
Appears in Collections:Conference Paper

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