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Title: Hotel information exposure in cyberspace : the case of Hong Kong
Authors: Leung, R
Law, R 
Keywords: Index ratio
Robots exclusion protocol
Search engine
Web content
Hotel website
Issue Date: 2012
Publisher: SpringerWienNewYork
Source: In M Fuchs, F Ricci & L Cantoni (Eds.), Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012, p. 132-142. Vienna ; New York: SpringerWienNewYork, 2012 How to cite?
Abstract: Search engines are an everyday tool for Internet surfing. They are also a critical factor that affects e-business performance. This study compares the quantity of hotel web pages and pages indexed by search engines. Values of index ratio indicated that international chain hotels were not well indexed by domestic search engines. Furthermore, the web servers of local chain and independent hotels of Hong Kong contain a large amount of outdated or unlinked materials. Though how search engine index pages cannot be controlled, hotel managers could control what should be indexed. Web masters were recommended to relocate these materials to independent folders and use robots exclusion protocol to restrict the access of web crawlers and robots.
ISBN: 9783709111420 (electronic bk.)
3709111420 (electronic bk.)
DOI: 10.1007/978-3-7091-1142-0_12
Appears in Collections:Conference Paper

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