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Title: Assessing the visibility of hotels on smartphones : a case study of hotels in Hong Kong
Authors: Leung, D
Lee, H
Fong, LHN
Law, R 
Keywords: Smartphone
Mobile websites
Smartphone apps
Issue Date: 2013
Publisher: Springer
Source: In Z Xiang & I Tussyadiah (Eds.), Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014, p. 841-854. Cham, Germany: Springer, 2013 How to cite?
Abstract: Although smartphones are gradually becoming the primary Internet access device for travellers to research and purchase hotel accommodations, the readiness of the hotel industry to the mobile consumerism era has not been fully examined. Using hotels in Hong Kong as a case study, this exploratory study assesses the visibility of hotels on smartphones by: (1) examining the visibility of all Hong Kong hotel websites on smartphones using different operating systems; and (2) examining the availability of smartphone apps developed by all Hong Kong hotels in different smartphone application stores. The empirical findings suggest that more than half of Hong Kong hotels have optimised their websites for iOS- and Android-operated smartphones. Nevertheless, only a handful of hotels developed smartphone apps for connecting with customers. The Chi Square test results demonstrate that star rating and brand affiliation are associated with the visibility of hotels on smartphones. Managerial implications are discussed.
ISBN: 3319039725
DOI: 10.1007/978-3-319-03973-2_61
Appears in Collections:Conference Paper

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