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|Title:||Analysing ecotourists’ satisfaction in socialisation and knowledge sharing intentions via social media|
|Source:||In Z Xiang & I Tussyadiah (Eds.), Information and Communication Technologies in Tourism 2014 : Proceedings of the International Conference in Dublin, Ireland, January 21-24, 2014, p. 313-326. Cham, Germany: Springer, 2013 How to cite?|
|Abstract:||Socialisation and knowledge sharing are considered vital for ecotourists in their satisfaction of ecotourism experiences. This study examines satisfaction in socialisation leading to knowledge sharing activities for ecotourists using social media. The study uses the social exchange theory and the theory of reasoned action to examine the factors of cooperation and reputation that lead to satisfaction in socialisation via social media and intention to contribute knowledge. Based on the multiple regression analysis results, the study confirms that cooperation and reputation leads to ecotourists’ satisfaction in socialisation via social media which in turn leads to intention of ecotourists to contribute knowledge.|
|Appears in Collections:||Conference Paper|
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