Please use this identifier to cite or link to this item:
Title: Analyzing a hotel website's access paths
Authors: Leung, R
Law, R 
Issue Date: 2008
Source: In P O'Connor, W Hopken & U Gretzel (Eds.), Information and communication technologies in tourism 2008 : proceedings of the International Conference in Innsbruck, Austria, 2008, p. 255-266. Vienna: Springer-Verlag Wien, 2008
Abstract: Irrespective of content richness and user friendliness of a website, customers may not access the website if they cannot easily find their desired information. At present, the existing tourism and hospitality literature has a limited number of, if any, prior studies that examined users’ accessed paths when browsing websites. This study analyzed the web server log of a Hong Kong fivestar international chain hotel in the period May 2006 to Apr 2007. The log contained 597,269 visitors and 2,655,661 pages of view data. The main focus of this study was to analyze the information retrieved by visitors and their access paths. Empirical results showed that the majority of the visitors were local residents, and dining information was their primary interest. This implies that the visibility of a website in search engine was relatively low so that only local residents that know the hotel name can find the website. Moreover, this hotel information structure was not very well-organized as visitors took an average of 3.94 clicks to reach the page that contained their desired information.
Keywords: Hotel websites
Customer behaviour
Log file analysis
Access path
Publisher: Springer-Verlag Wien
ISBN: 9783211772805 (electronic bk.)
9783211772799 (paper)
DOI: 10.1007/978-3-211-77280-5_23
Appears in Collections:Conference Paper

View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

Last Week
Last month
Citations as of Sep 28, 2020

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.