Please use this identifier to cite or link to this item:
Title: An analysis of search engine use for travel planning
Authors: Fesenmaier, D
Xiang, Z
Pan, B
Law, R 
Keywords: Search engine marketing
Information search
Travel planning
Destination marketing
Issue Date: 2010
Publisher: Springer
Source: In U Gretzel, R Law & M Fuchs (Eds.), Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010, p. 381-392. Wien ; New York: Springer, 2010 How to cite?
Abstract: Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.
ISBN: 9783211994078 (electronic bk.)
9783211994061 (print)
DOI: 10.1007/978-3-211-99407-8_32
Appears in Collections:Conference Paper

View full-text via PolyU eLinks SFX Query
Show full item record


Citations as of Mar 23, 2017

Page view(s)

Last Week
Last month
Checked on Mar 26, 2017

Google ScholarTM



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.