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Title: An analysis of search engine use for travel planning
Authors: Fesenmaier, D
Xiang, Z
Pan, B
Law, R 
Keywords: Search engine marketing
Information search
Travel planning
Destination marketing
Issue Date: 2010
Publisher: Springer
Source: In U Gretzel, R Law & M Fuchs (Eds.), Information and communication technologies in tourism 2010 : proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010, p. 381-392. Wien ; New York: Springer, 2010 How to cite?
Abstract: Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.
ISBN: 9783211994078 (electronic bk.)
9783211994061 (print)
DOI: 10.1007/978-3-211-99407-8_32
Appears in Collections:Conference Paper

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