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Title: Online pricing practice of air tickets : the case of Hong Kong
Authors: Law, R 
Chang, M
Keywords: Air fares
Hong Kong
Pricing practice
Issue Date: 2007
Publisher: Springer
Source: In M Sigala, L Mich & J Murphy (Eds.), Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007, p. 513-522. Wien: Springer, 2007 How to cite?
Abstract: This study investigated the online pricing practice, which is defined as the lowest publicly available price, on,, and that represent international, regional, and local online travel agencies. Using four most popular outbound travel destinations for Hong Kong travelers including Shanghai, Bangkok, London, and Vancouver, empirical findings indicated that the local online travel agency consistently offered the lowest air fares for all destinations.
ISBN: 9783211695661
9783211695647 (pbk.)
3211695648 (pbk.)
DOI: 10.1007/978-3-211-69566-1_47
Appears in Collections:Conference Paper

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