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|Title:||A review of hospitality website design frameworks|
|Source:||In M Sigala, L Mich & J Murphy (Eds.), Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007, p. 219-230. Wien: Springer, 2007 How to cite?|
|Abstract:||An effective website is vital for a hotel to strengthen its customer relationships and harvest online sales. Yet despite the proliferation of hotel website studies, research seems to have under-emphasised a fundamental first step, the development of valid and reliable constructs and features for evaluating websites. Based on a literature review, expert judgement and in-depth interviews, this study proposes a framework for evaluating hotel websites. The results are five dimensions of website quality — information and process, value added, relationships, trust, and design and usability — reflected by 74 websites features. The paper closes with a proposed process for developing a website evaluation framework and future research opportunities.|
|Appears in Collections:||Conference Paper|
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Checked on Feb 19, 2017
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