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Title: Towards a web-based marketing process framework for city-based national tourism organizations
Authors: Lo, M
Law, R 
Keywords: NTO
Hong Kong
Web marketing
Issue Date: 2007
Publisher: Springer
Source: In M Sigala, L Mich & J Murphy (Eds.), Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007, p. 353-364. Wien: Springer, 2007 How to cite?
Abstract: The applications of Internet technology to tourism have led to the emergence of web marketing, which provides tourism organizations with a new opportunity to interact directly with stake holders. Although national tourism organizations [NTOs] have been using the Internet to promote their destinations and develop integral and consumer focused marketing programs, prior research on web marketing development in NTOs is limited. This paper reports on a study which formulated a marketing process framework for city-based NTOs. The framework was then applied to the NTO websites in Singapore and Hong Kong, two primary city-based travel destinations in Asia. Managerial implications for the success of web marketing are also provided.
ISBN: 9783211695661
9783211695647 (pbk.)
3211695648 (pbk.)
DOI: 10.1007/978-3-211-69566-1_33
Appears in Collections:Conference Paper

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