Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/63452
Title: Towards using knowledge discovery techniques in database marketing for the tourism industry
Authors: Cho, V 
Leung, P
Issue Date: 2002
Publisher: Haworth Hospitality Press
Source: In RB Bouncken & S Pyo (Eds.), Knowledge management in hospitality and tourism, p. 109-131. New York: Haworth Hospitality Press, 2002 How to cite?
URI: http://hdl.handle.net/10397/63452
ISBN: 9780789021465
0789021463
0789021471
Appears in Collections:Book Chapter

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