Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/62484
Title: Why can package tours hurt tourists? Evidence from China's tourism demand in Hong Kong
Authors: Chen, Y
Schuckert, M 
Song, H 
Chon, K 
Keywords: Product bundling
Information asymmetry
Tourist satisfaction
Package tours
Chinese outbound tourism
Issue Date: 2016
Publisher: SAGE Publications
Source: Journal of travel research, 2016, v. 55, no. 4, p. 427-439 How to cite?
Journal: Journal of travel research 
Abstract: The package tour market is information intensive in nature. Its complex informational structure is generally inaccessible to tourists, whose purchase behavior might be affected by the extent to which they can access such information. This study shows that package tours can result in low tourist satisfaction and deter tourists' behavioral intention over time despite the fact that package tours are financially advantageous. An analysis of data based on China's outbound tourism demand in Hong Kong from 1993 to 2013 shows that tourist satisfaction can be explained by the market share of inclusive package tours. This suggests that the decline in the market share of package tours leads to an increase in tourist satisfaction. As the amount of information in the market increases as a result of accumulated travel experience, package tours are replaced by independent tours or entirely new packages, or by travel to a new destination.
URI: http://hdl.handle.net/10397/62484
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/0047287515612597
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

1
Citations as of Jul 7, 2017

WEB OF SCIENCETM
Citations

1
Last Week
0
Last month
Citations as of Aug 12, 2017

Page view(s)

146
Last Week
1
Last month
Checked on Aug 13, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.