Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/62380
Title: Gross happiness of a 'tourism' village in Fiji
Authors: Pratt, SA 
Mccabe, S
Movono, A
Keywords: Happiness
Quality of life
Social impacts
Economic impacts
Fiji
Issue Date: 2016
Publisher: Elsevier
Source: Journal of destination marketing & management, 2016, v. 5, no. 1, p. 26-35 How to cite?
Journal: Journal of destination marketing & management 
Abstract: For small island developing states, tourism is often seen as a passport to development and modernisation, resulting in economic and social growth. In Fiji, this was recognized in the 1960s, which resulted in large-scale tourism development. Yet the links between tourism development and higher quality of life and wellbeing for residents of tourist destinations are at best ambiguous. Tourism can bring both positive and negative social impacts, yet few studies have attempted to assess whether tourism contributes to holistic quality of life: in short, does tourism make residents happy? Validated measures exist to measure broader wellbeing. This study measures the Gross Happiness Index of two Fijian villages, one of which has a high dependency on tourism income and the other has very little contact with the tourism industry or tourists, to compare the levels of wellbeing. The findings indicate that, despite the 'tourism' village being materially wealthier, the non-tourism villagers are happier across a significant number of life domains. The implications for tourism research and destination management are discussed.
URI: http://hdl.handle.net/10397/62380
ISSN: 2212-571X
DOI: 10.1016/j.jdmm.2015.11.001
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