Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/62355
Title: Assessing hotel-related smartphone apps using online reviews
Authors: Wang, D 
Xiang, Z
Law, R 
Tang, PK
Keywords: Online distribution
Mobile marketing
User reviews
Smartphone
Apps
Hotel booking
Issue Date: 2016
Publisher: Taylor & Francis
Source: Journal of hospitality marketing & management, 2016, v. 25, no. 3, p. 291-313 How to cite?
Journal: Journal of hospitality marketing & management 
Abstract: The fast adoption of the smartphone and its associated applications (apps) is changing the landscape of the hospitality industry in terms of marketing and distribution. Within this context, understanding the current capabilities of smartphone apps and user experience of these apps can help the hospitality industry develop more user-friendly apps and effective distribution strategies via mobile channels. This study investigates the functional features of two types of smartphone apps in facilitating hotel reservations-one by online travel agencies and the other by hotel brands. Based on the content analysis of online user reviews, this study comparatively assesses consumers' experiences and their evaluation involving these two types of hotel apps. This study provides a timely analysis of the state-of-the-art mobile technology for hotel distribution, and its findings offer useful insights into mobile distribution and smartphone app design for the hospitality industry.
URI: http://hdl.handle.net/10397/62355
ISSN: 1936-8623
EISSN: 1936-8631
DOI: 10.1080/19368623.2015.1012282
Appears in Collections:Journal/Magazine Article

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