Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/62335
Title: Stars, votes, and badges : how online badges affect hotel reviewers
Authors: Schuckert, M 
Liu, X
Law, R 
Keywords: Online badges
Reputation
Motivation
Experience
Issue Date: 2016
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2016, v. 33, no. 4, p. 440-452 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: As online reviews, ratings, and helpful votes in e-commerce platforms become industry-centric, this study examines how virtual badges affect the online behavior of reviewers and readers based on status-seeking theory in an online environment. This study finds that online readers prefer reviews with low ratings to those with high ratings; however, reviewers with high-level badges tend to post moderate ratings and avoid extreme ratings. Casting doubt on the efficiency of current online incentive systems, user-generated content websites may establish a qualitative index to measure the quality of customer reviews from a long-term perspective to encourage reviewers to continue creating high-quality contents.
URI: http://hdl.handle.net/10397/62335
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2015.1064056
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

WEB OF SCIENCETM
Citations

1
Last Week
0
Last month
Citations as of Aug 13, 2017

Page view(s)

28
Last Week
1
Last month
Checked on Aug 20, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.