Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/62301
Title: A study on the impact of design attributes on e-payment service utility
Authors: See-To, EWK 
Ho, KKW
Keywords: E-payment service
Website design
B2C E-commerce
Perceived risk
Conjoint analysis
Issue Date: 2016
Publisher: Elsevier
Source: Information and management, 2016, v. 53, no. 5, p. 668-681 How to cite?
Journal: Information and management 
Abstract: Prior research has shown how consumer perception, when risk is an important factor, may affect the adoption and the usage of E-payment service. Given this general knowledge, this study investigates the more specific issues of the mix of design attributes to drive consumer choice in using E-payment services. Using six design attributes defined by a group of practitioners and E-payment service users using the Delphi method, an online conjoint experiment is conducted. We find out how these design attributes may affect consumer choice under risk and the rank order of the magnitudes of their effects.
URI: http://hdl.handle.net/10397/62301
ISSN: 0378-7206
EISSN: 1872-7530
DOI: 10.1016/j.im.2016.02.004
Appears in Collections:Journal/Magazine Article

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