Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/62099
Title: Perceived prevalence and personal impact of negative online reviews
Authors: Bradley, GL
Sparks, BA
Weber, K 
Keywords: Complaints
Coping
Customer satisfaction
Internet
Online reviews
Stress
Issue Date: 2016
Publisher: Emerald Group Publishing Limited
Source: Journal of service management, 2016, v. 27, no. 4, p. 507-533 How to cite?
Journal: Journal of service management 
Abstract: Purpose – Technological advancement and growth in social media have meant that customers are increasingly using the internet to write a review or express opinions about products and services. Many of these online reviews are critical of service organizations and workers. The purpose of this paper is to document the experiences that service industry personnel have of negatively valenced, customer-authored, online reviews, the personal impact of these reviews, and the manner in which participants respond emotionally and behaviorally to these reviews. Design/methodology/approach – This research drew on the stress, coping, and service literature, with particular emphasis on stress appraisal theory. The study involved the completion of an anonymous online questionnaire by 421 restaurant owners, managers, and employees. Findings – Many respondents reported feelings of anger and use of maladaptive coping strategies in response to negative online reviews (NORs). Smaller numbers reported feelings of embarrassment and guilt, and thoughts of leaving the industry. Factors pertaining to respondents’ online review exposure, emotional responses, and coping strategies predicted the effects of negative reviews on thoughts of exiting current employment. Research limitations/implications – The findings have implications for protecting worker well-being and job tenure in an industry deeply affected by electronic word-of-mouth. Replication is recommended using a longitudinal design and more objective data obtained from validated instruments and independent sources. Originality/value – This survey provides the first known evidence of the personal impact of NORs on business owners, managers, and employees.
URI: http://hdl.handle.net/10397/62099
ISSN: 1757-5818
EISSN: 1757-5826
DOI: 10.1108/JOSM-07-2015-0202
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

SCOPUSTM   
Citations

1
Last Week
0
Last month
Citations as of Sep 23, 2017

Page view(s)

29
Last Week
2
Last month
Checked on Sep 18, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.