Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/61789
Title: Emotional encounters of Chinese tourists to Japan
Authors: Ji, M
Li, M 
Hsu, CHC 
Keywords: Emotion
Netnography
Sino-Japanese political conflict
Issue Date: 2016
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2016, v. 33, no. 5, p. 645-657 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: While Sino-Japanese relation(s) have been placed on hold since 2013, Japan has become the most desired overseas destination for mainland Chinese tourists. This study aims to understand the unexpected tourist flows of Chinese tourists to Japan seen through the lens of tourist emotions. Using a qualitative approach and netnography data, the study reveals that during their trip, Chinese tourists experience mixed feelings of resistance, admiration, welcome, embarrassment, and attachment to Japan and its people. The trip has challenged Chinese tourists’ stereotypes about Japan and has stimulated their reflections on China’s modernization.
URI: http://hdl.handle.net/10397/61789
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2016.1167353
Appears in Collections:Journal/Magazine Article

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