Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/61752
Title: Promoting moral values through entertainment : a social semiotic analysis of the Spring Festival Gala on China Central Television
Authors: Feng, D 
Keywords: China
Edutainment
Moral values
Social semiotics
Spring Festival Gala
Issue Date: 2016
Publisher: Routledge, Taylor & Francis Group
Source: Critical arts, 2016, v. 30, no. 1, p. 87-101 How to cite?
Journal: Critical arts 
Abstract: The China Central Television (CCTV) Spring Festival Gala not only entertains hundreds of millions of Chinese on their most important holiday, but also promotes a national spirit and positive social values. This article proposes a social semiotic framework to elucidate discursive strategies for the construction of moral messages. It presents system networks to model specific strategies for constructing articulated and embedded moral values in the Spring Festival Gala shows. The framework provides an explicit metalanguage to guide a systematic analysis of edutainment discourse.
URI: http://hdl.handle.net/10397/61752
ISSN: 0256-0046 (print)
1992-6049 (online)
DOI: 10.1080/02560046.2016.1164387
Appears in Collections:Journal/Magazine Article

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