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Title: Using augmented reality in fashion visual merchandizing design : a study of consumers' shopping experience in virtual world
Other Titles: 使用超感觀虛擬環境作視覺傳銷設計:量化研究消費者的虛擬銷費經驗
Authors: Lee, PY
Lau, KW 
Keywords: IPMC
Hot pressing
Tip force
Water uptake capability
Issue Date: 2011
Publisher: 實踐大學設計學院
Source: 實踐設計學報 (Praxes), 2011, v. 5, p. 182-193 How to cite?
Journal: 實踐設計學報 (Praxes) 
Abstract: This research aimed to find out the correlation of consumers' shopping experiences and hyperrealistic stimulations in augmented reality in order to provide theoretical background for designing successful visual merchandizing design in virtual platform. A quantitative research approach was applied to study the correlations among the set hypotheses. A pilot augmented shop (the AR Apparel) was designed and established to conduct the research as well as to work as a demonstration for further virtual shopping developments. The results show that AR Apparel has successfully provided consumers with a simulated real-life fashion shopping experience by allowing them to manipulatevirtual objects in the virtual environment. Consumers obtained a hedonic virtual shopping experience in the AR. Based on these findings and implications, the researchers discovered relationships among phenomena with a view ultimately to predicting and, in some situations, suggesting ways for strategic planning for visual mechanizing design in the future E-Shopping spectrum.
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