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Title: Gastronomy tourism
Authors: Kivela, J
Crotts, J
Keywords: Gastronomy
Market segment
Hong Kong
Issue Date: 2006
Publisher: Taylor & Francis
Source: Journal of culinary science & technology, 2006, v. 4, no. 2-3, p. 39-55 How to cite?
Journal: Journal of culinary science & technology 
Abstract: The existing literature supports the view that there is a connection between tourism and gastronomy. However, there is little empirical evidence, to show for example, whether or not there is a gastronomy-tourism market segment. Or, does destination's gastronomy contribute to the tourists' quality of experiences while visiting the destination? And, do tourists return to the destination to resample its cuisine? This study was undertaken in Hong Kong which, according to some is a city-destination that offers unique and diverse gastronomy. The results of the study provide evidence, suggesting that motivation to travel for gastronomy reasons is a reasonably valid construct for use for market segmentation purposes. Also, the results of the data analysis reveal that gastronomy plays a major role in the way tourists experience the destination, and indicate that some travellers would return to the same destination to savour its unique gastronomy.
ISSN: 1542-8052 (print)
1542-8044 (online)
DOI: 10.1300/J385v04n02_03
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