Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/60602
Title: Toward the perspective of cognitive destination image and destination personality : the case of Beijing
Authors: Xie, KL
Lee, J 
Keywords: Cognitive destination image
Destination personality
Behavioral intentions
Beijing
Issue Date: 2013
Publisher: Routledge, Taylor & Francis Group
Source: Journal of travel & tourism marketing, 2013, v. 30, no. 6, p. 538-556 How to cite?
Journal: Journal of travel & tourism marketing 
Abstract: Destination personality, as a viable metaphor of destination marketing, has attracted considerable attention, although empirical studies on this concept remain few. Based on tourism marketing literature, a model depicting the relationships among cognitive destination image, destination personality, and behavioral intentions is proposed. Using an on-site survey of 500 foreign tourists visiting Beijing, an emerging destination, the current study empirically validates that (a) competence, excitement, sophistication, and ruggedness are four building blocks of destination personality; (b) built environment, socially responsible environment, and local people are important in projecting destination personality; and (c) destination personalities—such as competence, excitement, and sophistication—drive tourists' behavioral intentions. The current study provides theoretical implication for knowledge advancement and managerial implications for destination marketing.
URI: http://hdl.handle.net/10397/60602
ISSN: 1054-8408
EISSN: 1540-7306
DOI: 10.1080/10548408.2013.810993
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