Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/60439
Title: The Boston Trading and Manufacturing Co. Ltd. (HK) : hemp, fashion and the environment
Authors: Fryxell , GE
Kimbro, M
Mottershead, T
Issue Date: 2001
Publisher: World Scientific
Source: Asian case research journal, 2001, v. 5, no. 2, p. 203-225 How to cite?
Journal: Asian case research journal 
Abstract: The Boston Trading and Manufacturing Company (Hong Kong) or (BTC-HK) highlights some of the dilemmas facing an entrepreneur who is operating in a multinational and multicultural context and who is differentiating a major product as being environmentally-friendly. The core idea behind the Boston Trading Company was simply to access low-cost labour and materials in Mainland China in order to manufacture backpacks for sale within Germany. Later, Andree conceived the idea of using hemp material and designs that would reduce waste and permit the products to be marketed as being environmentally-friendly. This "PURE®" product line timed the market well and has been very successful — allowing much higher mark ups than had been possible with the more traditional nylon product line. However, the hemp content in this product line had been permitted to drop to questionable levels and it was clear that its appeal had as much to do with its relationship with marijuana as its ecological advantages. Andree is also aware that his products are being marketed to two very different types of customers — environmentalists and marijuana users. The case touches on multiple themes, but is probably best used either in a business ethics subject or to highlight international management issues in an entreprenuership subject.
URI: http://hdl.handle.net/10397/60439
ISSN: 0218-9275 (print)
1793-6772 (online)
DOI: 10.1142/S0218927501000135
Appears in Collections:Journal/Magazine Article

Access
View full-text via PolyU eLinks SFX Query
Show full item record

Page view(s)

18
Last Week
1
Last month
Checked on Sep 17, 2017

Google ScholarTM

Check

Altmetric



Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.