Perceived corporate social responsibility and career intention : a study of undergraduate hotel and ttourism students in Hong Kong

Abstract

The study explored undergraduates' perceptions of the corporate social responsibility of internship organisations in the Hong Kong hotel and tourism industry. Factor analysis discovered seven important factors: (1) Equitable employment opportunities; (2) Supportive of community initiatives; (3) Concern about sustainability; (4) Committed to environmental improvements; (5) Clear corporate social responsibility strategy; (6) Equitable guest treatment and (7) supportive of employees' volunteer activities. Among these factors, "Clear corporate social responsibility strategy" and "Equitable employment opportunities" exert positive influences on undergraduates' future career intention in the industry. Human resources practitioners are suggested to value the impact of corporate social responsibility on industry image to attract future graduates to join hotel and tourism organisations after graduation.