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Title: When a cuddle toy gets at the heart of a political crisis an illustrative case study on how IKEA mediates communication via traditional and social media to turn a political crisis into an opportunity
Authors: Ngai, SBC 
Falkheimer, J
Issue Date: 2015
Source: Conference on Corporate Communication 2015, New York, Jun 2- Jun 5, 2015 How to cite?
Appears in Collections:Conference Paper

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