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Title: Circles and squares : how and why logo shapes influence brand attribute perceptions
Authors: Jiang, Y 
Gorn, G 
Galli, M
Chattopadhyay, A
Issue Date: 2015
Source: 2015 Marketing and Communication Conference, La londe Les Maures, France, 2-5 June, 2015 How to cite?
Appears in Collections:Conference Paper

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