Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/58792
Title: Managing the distributor's adaptive versus substantial commitment in a new sales program
Authors: Gu, F 
Kim, N 
Issue Date: 2008
Source: In L Robinson (Ed.), Proceedings of the Annual Conference of the Academy of Marketing Science, Vancouver, BC, Canada, 28-31 May 2008, v. XXXI How to cite?
URI: http://hdl.handle.net/10397/58792
Appears in Collections:Conference Paper

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