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Title: Mobile IT infrastructure in wireless advertising : a case study of shopping mall business
Authors: So, HWT
Chung, WWC
Issue Date: 2005
Publisher: South East European Research Centre (SEERC)
Source: In PH Netikidis & LSC Koh (Eds.), Proceedings of SCMIS 2005 Greece, Thessaloniki, Greece, July 6-8, 2005, p. 758-766. Greece : South East European Research Centre (SEERC), 2005 How to cite?
Appears in Collections:Conference Paper

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