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Title: Branding your product : product identity and its application in China
Authors: Chen, J
Wear, EO
Issue Date: 2004
Publisher: Monash University, Faculty of Art & Design
Source: In J Redmon & D Durling (Eds.), FUTUREGROUND, Monash University, Australia, 17-21 Nov 2004, p. 116. Australia : Monash University, Faculty of Art & Design, 2004 How to cite?
Appears in Collections:Conference Paper

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