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|Title:||Branding your product : product identity and its application in China|
|Source:||In J Redmon & D Durling (Eds.), FUTUREGROUND, Monash University, Australia, 17-21 Nov 2004, p. 116. Australia : Monash University, Faculty of Art & Design, 2004 How to cite?|
|Appears in Collections:||Conference Paper|
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